Show an ad over header. AMP

The Trump identity and fashion statement

If President Trump defies today's swing-state polls and pulls off another upset, what will we have missed that could have been a clue?

Here's a big one: Trump flotillas ... Trump flags bigger than American flags ... Trump truck rallies ... Trump shirts ... Trump underwear ... lawns that don't have a Trump-Pence sign or two but 50 or even 100 — a forest.


Why it matters: To his diehard supporters, Trump isn't just a candidate. He's a lifestyle choice and a vehicle for self-expression — a way to continually flip the middle finger at big media, big business, big government ... anything big.

  • It's all part of one of the big Trump triumphs — convincing his voters that an attack on him is actually an attack on them.

A hat, popular in rural convenience stores this summer, says it all: "If You Don't Like Trump Then You Probably Won't Like Me."

  • At rallies, you see people wearing Trump flags like a billowing robe. And a lot of this isn't official campaign merch — people print these up themselves.

At a Trumper classic-car rally in Michigan this weekend, one red, white and blue Trump flag — in place of "Keep America Great" — said, "NO MORE B.S.," with the last word spelled out. Nearby, a man wore a flag-bedecked t-shirt proclaiming: "JESUS IS MY SAVIOR / TRUMP IS MY PRESIDENT."

  • Trump regattas are everywhere, from the solid South to the fancy waters of Mystic, Conn. (Bad metaphorical optics when five Trump boats, swamped by the wake from a massive lake rally, sank near Austin over Labor Day.)
A Trump boat parade passes Mar-a-Lago on Labor Day. Photo: Joe Raedle/Getty Images

"Axios on HBO" went to Lake of the Ozarks, Mo., to explore this phenomenon for a segment we call, "Trump on the lake."

  • Axios CEO Jim VandeHei: "In your lifetime, do you ever remember a Ronald Reagan flag as big as the American flag in somebody's front yard? Do you ever remember someone spray painting 'Obama' on their boat?"
  • White House editor Margaret Talev: "No, but there's never been a president whose brand was branding. ... They like the fact that he says things that you're not allowed to say — that he says things that they feel that they can't say at work or in mixed company."

Randy Kelly, a retired boat dealer who has lived at Lake of the Ozarks since moving down from Kansas City 43 years ago, told "Axios on HBO":

  • "If you see someone that has on a Trump hat, there's a camaraderie: Hey, we got something in common."

The bottom line: Trump touts a "silent majority," and pundits pundit about "shy Trump voters" who may be missed by pollsters.

  • But one of the stories of this election is that the Trump vote is screaming, not silent.

Biden: The next president should decide on Ginsburg’s replacement

Joe Biden is calling for the winner of November's presidential election to select Ruth Bader Ginsburg's replacement on the Supreme Court.

What he's saying: "[L]et me be clear: The voters should pick the president and the president should pick the justice for the Senate to consider," Biden said. "This was the position the Republican Senate took in 2016 when there were almost 10 months to go before the election. That's the position the United States Senate must take today, and the election's only 46 days off.

Keep reading... Show less

Biden: "Ruth Bader Ginsburg stood for the law"

Joe Biden said Supreme Court Justice Ruth Bader Ginsburg "never failed, she was fierce and unflinching in her pursuit of civil and legal right and civil rights of everyone," after learning of her death Friday night.

What he's saying: Biden gave a statement after traveling to Delaware from Minnesota, where, earlier Friday, he gave a campaign speech at a carpenters’ training center in Hermantown, a suburb of Duluth. She was "not only a giant in the legal profession, but a beloved figure, and my heart goes out to all those who cared for her and cared about her."

Keep reading... Show less

Trump: Ruth Bader Ginsburg "led an amazing life"

President Trump said Supreme Court Justice Ruth Bader Ginsburg "led an amazing life," after he finished a campaign rally in Bemidji, Minnesota, and learned of her death.

What he's saying: "I’m sad to hear,” Trump told the press pool before boarding Air Force One. "She was an amazing woman, whether you agree or not, she was an amazing woman who led an amazing life."

Keep reading... Show less

Trump to move fast to replace Supreme Court Justice Ruth Bader Ginsburg

President Trump will move within days to nominate his third Supreme Court justice in just three-plus short years — and shape the court for literally decades to come, top Republican sources tell Axios.

Driving the news: Senate Majority Leader Mitch McConnell and Senate Republicans are ready to move to confirm Trump's nominee before Election Day, just 46 days away, setting up one of the most consequential periods of our lifetimes, the sources say.

Keep reading... Show less

What they're saying: Ruth Bader Ginsburg was a "tireless and resolute champion of justice"

Democratic and Republican lawmakers along with other leading figures paid tribute to Supreme Court Justice Ruth Bader Ginsburg, who died on Friday night at age 87.

What they're saying: “Our Nation has lost a jurist of historic stature," Chief Justice John Roberts said. "We at the Supreme Court have lost a cherished colleague. Today we mourn, but with confidence that future generations will remember Ruth Bader Ginsburg as we knew her — a tireless and resolute champion of justice.”

Keep reading... Show less

Supreme Court Justice Ruth Bader Ginsburg dies at 87

Supreme Court Justice Ruth Bader Ginsburg has died at 87.

Why it matters: Ginsburg had suffered from serious health issues over the past few years, including cancer. Her death sets up a fight over filling a Supreme Court seat with less than 50 days until the election.

Keep reading... Show less

NYT: White House drug price negotiations between broke down over $100 "Trump Cards"

Negotiations on a deal between the White House and pharmaceutical industry to lower drug prices broke down last month after Mark Meadows, the president's chief of staff, insisted that drugmakers pay for $100 cash cards to be mailed to seniors before the election, according to the New York Times.

Why it matters: Some of the drug companies feared that in agreeing to the prescription cards — reportedly dubbed "Trump Cards" by some in the pharmaceutical industry — they would boost Trump's political standing weeks ahead of Election Day with voters over 65, a group that is crucial to the president's reelection bid, per the Times.

Keep reading... Show less

In photos: Virginians line up for hours on first day of early voting

In some parts of Virginia, people waited in line up to four hours to cast their ballots on the first day of early voting, according to the Washington Post.

The big picture: The COVID-19 pandemic seems to already have an impact on how people cast their votes this election season. As many as 80 million Americans are expected to vote early, by mail or in person, Tom Bonier, CEO of TargetSmart, a Democratic political data firm, told Axios in August.

Keep reading... Show less

Insights

mail-copy

Get Goodhumans in your inbox

Most Read

More Stories