- Typically, new subscriber growth from non-news products hovers around 25-35%.
By the numbers: Of The Times’ 301,000 net new digital subscribers added last quarter, 134,000 came from its cooking, games and audio products.
- Another 167,000 new subscribers were added to its core news products.
- In total, The Times now has nearly 8 million paid subscribers, which is far ahead of even its closest news competitors — The Washington Post and The Wall Street Journal.
The big picture: Times executives for years have emphasized that The New York Times isn’t just a newspaper, but a lifestyle services company.
- In the post-Trump news cycle, that focus on lifestyle services has already begun to serve The Times well, offering it a financial cushion when the news cycle is slow.
Bottom line: The Times had a stated goal of reaching 10 million paid subscribers by 2025. Despite a news cycle slowdown, it’s well on its way to meeting that goal ahead of schedule.
Flashback: Trump era pushes New York Times to new heights in 2020
