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A record 44% of the New York Times' subscription growth came from non-news products in Q1

The New York Times on Wednesday said it added 301,000 new digital-only subscribers last quarter, its slowest quarter for digital subscriber growth in over a year.

Yes, but: New subscriber growth was weighted much more heavily this quarter towards non-news products than in any other previous quarter in the company’s history. A record 44% of The Times’ new digital subscribers came from non-core news products, like cooking, games and audio, last quarter.


  • Typically, new subscriber growth from non-news products hovers around 25-35%.

By the numbers: Of The Times’ 301,000 net new digital subscribers added last quarter, 134,000 came from its cooking, games and audio products.

  • Another 167,000 new subscribers were added to its core news products.
  • In total, The Times now has nearly 8 million paid subscribers, which is far ahead of even its closest news competitors — The Washington Post and The Wall Street Journal.

The big picture: Times executives for years have emphasized that The New York Times isn’t just a newspaper, but a lifestyle services company.

  • In the post-Trump news cycle, that focus on lifestyle services has already begun to serve The Times well, offering it a financial cushion when the news cycle is slow.

Bottom line: The Times had a stated goal of reaching 10 million paid subscribers by 2025. Despite a news cycle slowdown, it’s well on its way to meeting that goal ahead of schedule.

Flashback: Trump era pushes New York Times to new heights in 2020

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Affirmative action on college campuses is endangered

Data: National Center for Education Statistics; Chart: Connor Rothschild/Axios

Affirmative action, which for 60 years has increased the number of students of color at American universities, is on the chopping block. A case accusing Harvard of discriminating against Asian applicants has made it to the Supreme Court, and the court could elect to get rid of the 60-year-old policy.

Why it matters: While that's an unlikely outcome, it could push colleges to come up with better ways of promoting diversity on campus rather than just looking at race, says Mitchell Chang, an education professor at UCLA.

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