Show an ad over header. AMP

I am the second

Why corporate naming battles will become more prevalent

Naming a company has always been difficult, with founders needing to strike the right balance between meaning and trademark/domain availability. Now, though, the naming battle has extended to company descriptions.

Driving the news: Farmer's Dog, a VC-backed fresh dog food startup, is pushing for legislation in New York state that would create new legal standards for what types of pet product can be labeled as "food."

Keep reading...Show less

Related Articles

Insights

mail-copy

Get Goodhumans in your inbox

Most Read

More Stories