Show an ad over header. AMP

Trump campaign launches massive digital ad buy for convention week

The Trump campaign is going all in on digital advertising for the Republican National Convention, with plans to again take over the YouTube masthead and flood Facebook, Google and streaming services like Hulu with pro-Trump messaging.

The big picture: The massive digital ad buy — which is in the high seven figures, according to the campaign — will complement the Trumpian production planned for each night of the convention this week.


  • The goal is to inundate Americans on TV and online throughout the convention.

Details: Starting at 12:01 a.m. Monday, the campaign is running a series of ads on the YouTube masthead, prime online real estate, all four days of the convention — for a total of 96 hours.

  • One ad that will be featured prominently, titled "Fighting for the American Worker," makes Trump's case for his record on the economy and his efforts to bring back manufacturing jobs.
  • Trump campaign communications director Tim Murtaugh told Axios the campaign will also likely rotate in videos from the convention after they air.
  • The campaign has also purchased online ads in swing states for streaming services like Hulu. There will also be a big push on Facebook and Google.

The backstory: The campaign went big on digital ads last week for the Democratic National Convention, focusing on attacks on Joe Biden. This week's ads will be more geared to promoting Trump.

  • The campaign's digital buy last week exceeded $10 million, Murtaugh said, and it expects to spend a similar amount this week. Some of the ads are performance-based, so the final price may fluctuate.
  • The Trump campaign is also running TV ads in early-voting states on national cable as part of a separate ad buy, Murtaugh said.

Watch one of the ads.

Trump agency head who often skips mask tests positive for coronavirus

The acting administrator of the United States Agency for International Development informed senior staff Wednesday he has tested positive for coronavirus, two sources familiar with the call tell Axios.

Why it matters: John Barsa, who staffers say rarely wears a mask in their office, is the latest in a series of top administration officials to contract the virus. His positive diagnosis comes amid broader turmoil at the agency following the election.

Keep reading... Show less

COVID-19 shows a bright future for vaccines

Promising results from COVID-19 vaccine trials offer hope not just that the pandemic could be ended sooner than expected, but that medicine itself may have a powerful new weapon.

Why it matters: Vaccines are, in the words of one expert, "the single most life-saving innovation ever," but progress had slowed in recent years. New gene-based technology that sped the arrival of the COVID vaccine will boost the overall field, and could even extend to mass killers like cancer.

Keep reading... Show less

Beware a Thanksgiving mirage

Don't be surprised if COVID metrics plunge over the next few days, only to spike next week.

Why it matters: The COVID Tracking Project warns of a "double-weekend pattern" on Thanksgiving — where the usual weekend backlog of data is tacked on to a holiday.

Keep reading... Show less

Trump pardons Michael Flynn

President Trump on Wednesday pardoned his former national security adviser Michael Flynn, who pleaded guilty in December 2017 to lying to the FBI about his Russian contacts.

Why it matters: It is the first of multiple pardons expected in the coming weeks, as Axios scooped last night.

This is a breaking story and will be updated with more details.

The emerging cybersecurity headaches awaiting Biden

The incoming administration will face a slew of cybersecurity-related challenges, as Joe Biden takes office under a very different environment than existed when he was last in the White House as vice president.

The big picture: President-elect Biden's top cybersecurity and national security advisers will have to wrestle with the ascendancy of new adversaries and cyberpowers, as well as figure out whether to continue the more aggressive stance the Trump administration has taken in cyberspace.

Keep reading... Show less

Past friction between Biden and Erdoğan foreshadows future tensions

Ankara — The incoming Biden administration's foreign policy priorities and worldview will collide with those of the Turkish government on several issues.

Why it matters: The U.S. needs its NATO ally Turkey for its efforts to contain Russia, counter Iran and deal with other crises in the Middle East. But relations between Biden and Turkish President Recep Tayyip Erdoğan are expected to be strained.

Keep reading... Show less

Tesla's wild rise and European plan

Data: FactSet; Chart: Axios Visuals

Tesla's market capitalization blew past $500 billion for the first time Tuesday.

Why it matters: It's just a number, but kind of a wild one. Consider, via CNN: "Tesla is now worth more than the combined market value of most of the world's major automakers: Toyota, Volkswagen, GM, Ford, Fiat Chrysler and its merger partner PSA Group."

Keep reading... Show less

China's Xi Jinping congratulates Biden on election win

Chinese President Xi Jinping sent a message to President-elect Biden on Wednesday to congratulate him on his election victory, according to the Xinhua state news agency.

Why it matters: China's foreign ministry offered Biden a belated, and tentative, congratulations on Nov. 13, but Xi had not personally acknowledged Biden's win. The leaders of Brazil, Mexico and Russia are among the very few leaders still declining to congratulate Biden.

This story is breaking news. Please check back for updates.

Insights

mail-copy

Get Goodhumans in your inbox

Most Read

More Stories