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TikTok is launching a job hiring service to help find gigs for Generation Z

TikTok is testing a tool for brands to recruit employees, sources tell Axios.

Details: The pilot program is designed to help people find jobs on TikTok and connect with companies looking to find candidates. It's also meant to help brands use TikTok as a recruitment channel.


  • The company is currently testing the service with a beta group of companies. Several big brands have been asked about participating, including sports leagues.
  • The platform isn't a product that's integrated within TikTok itself, but rather a separate web page accessible via the TikTok app where brands can post jobs, primarily entry-level listings.
  • Users can post a TikTok video resume to the site rather than a traditional resume. The idea is for users to give an elevator pitch or work experience summary via the video in a unique way.
  • TikTok will ask candidates to post their resume videos to their TikTok profiles, if they wish, to help publicize the new service.

The big picture: A few weeks ago, a top TikTok executive posted on LinkedIn that a Washington Post article about Gen Zers using TikTok to share career advice inspired TikTok executives to try to bolster their platform for job seekers.

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Driving the news: A recent report by Justice Department Inspector General Michael Horowitz emphasized the internal chaos at the agency over the implementation of the policy, which resulted in 545 parents separated from their children as of October 2020.

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