Show an ad over header. AMP

The pandemic has sped up the trend of ratings declines for Hollywood's big award shows

Ratings for the Golden Globes on NBC likely fell to a record low Sunday, according to preliminary ratings from Nielsen.

The big picture: The pandemic has sped up the trend of ratings declines.


The final number, which should be out Tuesday morning, is expected to be significantly lower than the 18.3 million people that watched the program last year.

Data: Nielsen; Chart: Axios Visuals
  • Viewership of the Emmys in September dropped 11% year-over-year to just 6.1 million viewers, another record low.
  • Last year, even before the pandemic-driven shutdowns, Oscars viewership fell to a record low of 26.3 million viewers. The Grammy Awards hit a new low later that month in the key 18-49 advertising demo.

Be smart: The Golden Globes typically serves as a litmus test for how ratings will fare for the remainder of the year. The 2021 ratings are a bad indicator for the Oscars, set to air in March, with the Emmys and Grammys later this year.

  • Part of the problem could be bigger than the shows themselves. The pandemic upended the production schedules of Hollywood's biggest studios, reducing the number of hits that were able to debut last year.

Yes, but: TheGlobes was full of awkward moments, which may have turned some viewers off.

  • The night opened with technical glitches during the first acceptance speech.
  • Instead of a glamorous star-studded red carpet affair, the telecast was held virtually, and most of the nominees and winners appeared from their homes.
  • While some stars downed pretty gowns and suits, others made acceptance speeches in their pajamas.
  • Comedians Tina Fey and Amy Poehler joked about the strange nature of hosting the show remotely, as they appeared live from two different cities.
  • The event also included an awkward acknowledgment from the Hollywood Foreign Press Association about the group's lack of diversity, following a damning profile about the group that published just days before the show.

The bottom line: The coveted award show events that networks used to rely on to sell lucrative ad sponsorships are less appealing in the digital age.

Go deeper: Award show viewership drops to record lows

Big European soccer teams announce breakaway league

12 of world soccer's biggest and richest clubs announced Sunday they've formed a breakaway European "Super League" — with clubs Manchester United, Liverpool, Barcelona Real Madrid, Juventus and A.C. Milan among those to sign up.

Details: So far the breakaway league that's due to start in August consists of six clubs from England, three from Spain and three from Italy.

Keep reading... Show less

Senate Democrats settling on 25% corporate tax rate

The universe of Democratic senators concerned about raising the corporate tax rate to 28% is broader than Sen. Joe Manchin, and the rate will likely land at 25%, parties close to the discussion tell Axios.

Why it matters: While increasing the rate from 21% to 25% would raise about $600 billion over 15 years, it would leave President Biden well short of paying for his proposed $2.25 trillion, eight-year infrastructure package.

Keep reading... Show less

Republican leaders raked in sizable donations from grassroots supporters

Republican leaders turned to grassroots supporters and raked in sizable donations after corporations cut them off post-Jan. 6.

Why it matters: If those companies hoped to push the GOP toward the center, they may have done just the opposite by turning Republican lawmakers toward their most committed — and ideologically driven — supporters.

Keep reading... Show less

CDC: Half of US adults have received one COVID-19 vaccine dose

Data: CDC; Chart: Axios Visuals

Half of US adults have received at least one dose of the COVID-19 vaccine and about a third are fully vaccinated, according to new data from the Centers for Disease Control and Prevention.

Why it matters: COVID-19 cases and hospitalizations are still on the rise, CDC director Rochelle Walensky said during Friday's White House COVID-19 briefing. With cases in many states being driven by variants, public health officials have emphasized the need to ramp up vaccinations.

Keep reading... Show less

Israeli intel agencies believe Vienna talks will lead to U.S. return to Iran nuclear deal

Israeli military intelligence and senior officials in the Mossad briefed a meeting of the nation's security cabinet that talks in Vienna between Iran and other world powers will lead to the U.S. returning to the 2015 nuclear deal, two officials who attended the meeting told me.

Why it matters: The Israeli government is very concerned about a U.S. return to the nuclear deal and is trying to convince the Biden administration not to take the pressure off the Iranian regime.

Keep reading... Show less

"It hurts": Latino community of 13-year-old killed by police in Chicago reels after shooting

Residents of Little Village, a well-known and predominantly Latino neighborhood in Chicago, are grieving the death of Adam Toledo, a 13-year-old Mexican American boy from the neighborhood who was shot and killed by a police officer on March 29, NBC News reports.

Why it matters: Adam Toledo's killing shines a spotlight on police shootings of Latinos, who are killed by law enforcement at the second-highest rate after Black Americans, according to data from the Washington Post.

Keep reading... Show less

Biden adviser warns "there will be consequences" for Russia if Navalny dies

The Biden administration warned the Russian government "that there will be consequences" if jailed Russian opposition leader Alexei Navalny dies, National Security Adviser Jake Sullivan told CNN on Sunday.

The big picture: Sullivan also defended President Biden for not mentionining Navalny in a Thursday speech about Russia or in a Tuesday call with Russian President Vladimir Putin,saying the White House aims to deal with the issue "privately and through diplomatic channels."

Keep reading... Show less

Prosecutor on leave for failing to "fully present the facts" after shooting of 13-year-old boy

Cook County prosecutor James Murphy was placed on administrative leave Friday after he implied in court that 13-year-old Adam Toledo, who was shot and killed by a police officer in March, was armed when he was shot, the Chicago Tribune and Chicago Sun-Times report.

Why it matters: Videos of the shooting show that Toledo dropped what appears to be a weapon and put his hands in the air a moment before before he was fatally shot. A lawyer for the Toledo family said Thursday that if the teen "had a gun, he tossed it."

Keep reading... Show less

Insights

mail-copy

Get Goodhumans in your inbox

Most Read

More Stories