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The 2020 holiday season may just kill Main Street

Online shopping and e-commerce have been chipping away at brick-and-mortar retailers over the years and the combination of the coronavirus pandemic and the 2020 holiday season may prove to be a knockout blow.

State of play: Anxious consumers say financial concerns and health worries will push them to spend less money this year and to do more of their limited spending online.


Driving the news: Deloitte's latest global survey of consumers finds shoppers plan to spend an average of $1,387 per household, down 7% from 2019.

  • With nearly one third (29%) of respondents saying that their household’s financial situation is worse this year than last, 38% of consumers say they plan to spend less on the holidays, the most since the Great Recession.

By the numbers: Almost 51% of holiday shoppers feel anxious about shopping in-store, and 64% of holiday budgets are expected to be spent online.

  • Spending is expected to shift to non-gift purchases for celebrations at home (up 12% from 2019), and travel is expected to decline 34% year over year.
  • The average shopping window is expected to be 1.5 weeks shorter this year.

On the other side: Amazon's Prime Day — the unofficial start of the 2020 holiday shopping season — delivered a 71% increase in spending from U.S. shoppers over 2019's July event and a 66% increase globally, according to Salesforce data.

  • Traffic to digital sites increased by 40%, even eclipsing 2019's Black Friday (9% growth) and Cyber Monday (11% growth) digital traffic.

While the rising tide of Prime Day has lifted all retail boars in the past, this year brick-and-mortar firms haven't seen nearly the same increase.

  • According to data from foot-traffic tracking firm Placer.ai, Whole Foods saw visits fall 32.1%, while Target, Walmart and Best Buy were down 15.9%, 19.1%, and 11.6%, respectively, compared to July 2019.

What's next: A new poll from Alignable finds 45% of consumers shifted from local purchasing to online shopping when their COVID fears were greatest and many have not gone back.

  • More than half (52%) say they don’t expect to change their current shopping habits for the holiday season.
  • Another 16% plan to increase their spending at national, online retailers instead of shopping locally.

The bottom line: Alignable survey analysts note, "Given this data, there's a chance some Main St. retailers will completely miss out on much of the holiday shopping season — devastating news for many who are already in jeopardy of shutting down for good."

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Off the rails: Inside Air Force One ahead of Trump's last stand in Georgia

Beginning on election night 2020 and continuing through his final days in office, Donald Trump unraveled and dragged America with him, to the point that his followers sacked the U.S. Capitol with two weeks left in his term. Axios takes you inside the collapse of a president with a special series.

Episode 6: Georgia had not backed a Democratic presidential candidate since 1992 and Donald Trump's defeat in this Deep South stronghold, and his reaction to that loss, would help cost Republicans the U.S. Senate as well. Georgia was Trump's last stand.

On Air Force One, President Trump was in a mood. He had been clear he did not want to return to Georgia, and yet somehow he'd been conscripted into another rally on the night of Jan. 4.

If both David Perdue and Kelly Loeffler — the two embattled Georgia senators he was campaigning for — lost their runoff elections the following day, the GOP would lose control of the U.S. Senate. And Trump did not want the blood of Georgia on his hands.

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