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Aug. 05, 2020 01:00PM EST
Facebook launches its TikTok rival, Instagram Reels
Facebook-owned Instagram on Wednesday launched its answer to the popular karaoke app TikTok, whose future remains in limbo.
The big picture: Facebook has a long record — sometimes successful, sometimes not — of adopting features that have proven popular on rival platforms and rolling them out to its billions of users worldwide in an effort to avoid being eclipsed by younger upstarts.
Driving the news: Reels enters the fray as TikTok, threatened with a ban by President Trump because of its Chinese ownership, has opened negotiations to be acquired by Microsoft.
- A world where Reels must compete with a Microsoft-owned TikTok will present a very different challenge to Facebook than a world in which TikTok has been shut down in the U.S.
Be smart: Reels is the first product Instagram has created that focuses more on creators than everyday users. Reels' video distribution algorithm will resemble TikTok's: users will see the most popular videos at the moment, rather than a selection tailored to their individual profile.
Details: The new product will be embedded within Instagram, so that the app's 1 billion+ user base can tap into it and help it achieve wide adoption.
- The product will debut in over 50 countries on Wednesday, including the U.S., India, Brazil, France, Germany, the U.K., Japan, Australia and others.
- It will allow users to create 15-second videos using editing tools that are embedded in Instagram's camera, like a countdown clock, a timer and a new align tool, which gives users an easy way to string together different video cuts.
- It will include music from a big library of titles that Instagram has recently licensed from music labels.
- Reels differs from TikTok thanks to Instagram's augmented reality effects, which let users overlay images and filters onto their videos.
Between the lines: Reels gives Instagram an opportunity to tap into a new creative community, one that's more focused on talent than the beauty-and-aesthetics topics that dominate Instagram today.
- "We've not been historically good at helping new creators find an audience," said Vishal Shah, Instagram's VP of product, on a call with reporters Tuesday.
- "The pitch for new creators is that Reels is a good way to get discovered, even if you don't have a follower base."
What creators like about TikTok is that they can amass huge audiences quickly if their video gains traction.
- Instagram says creators will be able to share Reels videos privately with their friends and followers via direct messages or on their Stories, but they also now have the opportunity to be discovered by Instagram's massive audience within its Explore tab if they wish to do so and if their accounts are set to public.
- Reels videos will live in a dedicated space within the Explore tab called the Stage.
- Because Instagram doesn't have a "share" button, it's been hard for content on Instagram to go viral to lots of people fast.
Be smart: Instagram had previously launched a Reels-like product called Lasso, that it later shut down. Executives told reporters on a call Wednesday that it's hard to get a new app to reach mass adoption — hence the reason for making Reels a feature within Instagram.
Context: Executives acknowledged that the launch of Reels is timely, given TikTok's future in the U.S. is on the brink, but they say they did not expedite the launch to take advantage of the moment.
- "This has always been part of our plan," said Shah. "We've been working on this for over a year."
- The timing, he says, "happens to be coincidental" but it's also a reflection of an acceleration of what users increasingly say they want to do on Instagram.
- "There is a lot of appetite for short-form, edited video on instagram," said Shah.
- "We started to experiment over a year ago in Brazil with Reels. In last month, 45% of videos uploaded to the (Instagram) feed were 15 seconds or less," he said.
Yes, but: Instagram is coming somewhat late to the game. Already, several apps like Byte, Dubsmash and Triller are trying to win over TikTok users with similar products. And one of Instagram's biggest rivals, Snapchat, is reportedly testing TikTok-style design for exploring content.
What's next: For now, Instagram is focusing on rolling Reels out and getting users to adopt it. Executives say it's not focused on how it will make money with Reels quite yet.
- "We're experimenting with different monetization options (for creators)," said Shah, referencing different Instagram products like Instagram shopping, and IGTV. "These are early and we are still testing them."
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Oct. 16, 2020 02:58PM EST
Billionaire philanthropist Robert Smith's tax fraud roils Vista Equity
Robert Smith's admission to tax fraud has done more than just cost him a whopping $140 million. It's also roiled Vista Equity Partners, the private equity firm he founded and leads, with some insiders and limited partners feeling they were misled (or left in the dark) about the extent of Smith's legal troubles.
Behind the scenes: Smith called a virtual meeting of Vista's managing directors and other top staffers on Wednesday, to discuss details of his settlement. A source says he called the overall experience "humbling" and that he regretted the "undue burden" that his actions had put on others, including some Vista colleagues.
Smith also said that Brian Sheth, Vista's co-founder and president, is likely to be leaving Vista. Sheth himself was not on the call, and it does not appear that he was invited to participate.
- Sheth, long considered one of Vista's top dealmakers, had told managing directors last December that he was thinking about leaving the firm or retiring.
- But he had not yet made any formal decision, nor have he and Smith discussed specifics of how a departure would be structured. Complexities include his existing firm economics, fund "key man" clauses, etc.
- Sources say that Smith's tax troubles are a contributing factor to a breakdown in the two men's relationship, and that Smith's meeting comments raised some eyebrows.
- Expect Dyal Capital Partners, which has twice purchased minority stakes in Vista, to have some say in the final resolution.
Of note: Sheth did not return a request for comment, while a Vista spokesman also declined comment.
One of Smith's biggest internal challenges is a perception that he long underplayed the severity of the investigation — presenting it as a relatively minor accounting problem. Or not raising it at with certain limited partners, save perhaps for a minor data room mention.
- But, yesterday, the U.S. Attorney's press release was much more biting, calling it an "illegal scheme to conceal income and evade millions in taxes."
- It added that Smith did so "knowingly and intentionally," which reads a bit different from Smith's narrative of being a naive young investor who went along to get along with the tax structures proposed by an older, more experienced limited partner.
- That LP was Robert Brockman, who yesterday was charged with what DOJ calls the "largest ever" tax fraud scheme by a U.S. citizen. Smith is cooperating in that ongoing investigation.
- Smith and Vista are said not to be concerned about a subsequent SEC investigation into Smith's continuing ability to run a securities firm, but I'm not quite sure why they're so confident. Particularly if new sheriffs roll into down next year, and they're not thrilled with the fact that Smith's fat bank account is largely what kept him out of jail.
- Read the full findings of facts.
The bottom line: Smith has settled with DOJ and the IRS, but the story isn't over yet.
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Oct. 21, 2020 10:30AM EST
Louisville officer: "Breonna Taylor would be alive" if we had served no-knock warrant
Sgt. Jonathan Mattingly, the Louisville officer who led the botched police raid that caused the death of Breonna Taylor, said the No. 1 thing he wishes he had done differently is either served a "no-knock" warrant or given five to 10 seconds before entering the apartment: "Breonna Taylor would be alive, 100 percent."
Driving the news: Mattingly, who spoke to ABC News and Louisville's Courier Journal for his public interview, was shot in the leg in the initial moments of the March 13 raid. Mattingly did not face any charges after Kentucky Attorney General Daniel Cameron said he and another officer were "justified" in returning fire to protect themselves against Taylor's boyfriend.
The big picture: The tragedy and subsequent indictment of officer Brett Hankison for wanton endangerment — charges unrelated to Taylor's killing — have catalyzed nationwide Black Lives Matter protests. Mattingly, who is white, told "Good Morning America" that he believed the shooting had nothing to do with race.
- "It's not a race thing like people want to try to make it out to be. It's not. This is a point where we were doing our job, we gave too much time when we go in, I get shot, we returned fire," Mattingly said.
- "This is not us going, hunting somebody down. This is not kneeling on a neck. It's nothing like that."
Mattingly said that officers had no idea that Taylor's boyfriend, Kenneth Walker, would be at the apartment during the post-morning raid, and that's the reason "we gave her so much time" after what he claimed were multiple knocks on her door.
- "They wanted to do the right thing and they said, 'Give her time to come to the door,'" said Mattingly, who also claimed that officers yelled, "Police, search warrant!" multiple times before entering.
- Mattingly said that he was the first officer inside the apartment after they rammed down the door, and that he could see Walker pointing a gun at him after turning a hallway corner.
- Walker said he did not hear police announce themselves and he fired one shot when they barged through the door, mistaking the officers for intruders
- "Let's get one thing straight, he wasn't shooting at the ground, he wasn't firing a warning shot. He was in a stretched out, two hands," Mattingly insisted.
What they're saying: "I feel for her. I hurt for her mother and for her sisters. It's not just a passing 'Oh, this is part of the job, we did it and move on.' It's not like that," Mattingly said.
- "I mean Breonna Taylor is now attached to me for the rest of my life. And that's not again, 'Woe is me.' That's me feeling for them. That's me having a heart and a soul, going as a parent, 'How do you move on?' I don't know. I don't want to experience it."
- "I spent 20 years giving my time, blood, my energy trying to help the city that I grew up in, that I love," Mattingly said, noting that his family has received death threats. "And now when something tragic like this happens, now your family is the one that everybody wants to come after."
Go deeper: Grand juror says prosecutors did not present charges linked to Breonna Taylor's death
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May. 13, 2021 01:31PM EST
Colonial pipeline hack: Key takeaways from Biden's first energy crisis
Restoration of the Colonial Pipeline, the huge East Coast gasoline artery, is the beginning of the end of a crisis that prompted a White House logistical and political scramble.
Catch up fast: Late Wednesday afternoon Colonial began restart of the 5,500-mile line that shut down nearly a week ago after a ransomware attack.
- But it will take days before deliveries return to normal on the largest U.S. refined fuels pipeline that transports over 100 million gallons daily.
The big picture: Here are a few takeaways from the attack that snarled the East Coast fuel system, in part due to a rush on gas stations.
1. The White House quickly sensed security and political peril.
- Axios' Alayna Treene reports that top officials — including counselor Steve Ricchetti and National Security Council chief of staff Yohannes Abraham — visited Camp David last weekend to brief President Biden.
- Politically, Alayna and Axios' Jonathan Swan report the White House is worried about political fallout amid images of lines outside gas stations before Memorial Day.
- The White House has been looking to show that it's on top of the situation, with Energy Secretary Jennifer Granholm and other Cabinet officials joining public briefings.
2. It's a stark reminder of the cyber risks to energy.
- As we recently wrote about here, it was a stunning real-world example of how many types of infrastructure remain vulnerable to hackers.
- The Atlantic Council's Cynthia Quarterman, a top Transportation Department official in the Obama era, said it "exposes the soft underbelly of the nation’s critical energy infrastructure."
- Quarterman, in comments on the council's site, notes that if a company like Colonial can be breached, smaller companies are even more vulnerable to attack.
3. New policy is already flowing from the pipeline shutdown.
- On Capitol Hill, lawmakers are calling for new measures. Top House Energy and Commerce Committee lawmakers floated bipartisan bills yesterday. The pending infrastructure talks could also emerge as a vehicle.
- Separately, the White House yesterday issued a wide-ranging executive order to bolster cyber defenses. It was in the works long before the Colonial hack, but officials cited the pipeline in touting the need for it.
- CNBC has more.
4. The scale of the pipeline disruption was immense.
- You've probably read by now that Colonial supplies up to 45% of the East Coast's fuel. But this International Energy Agency primer gives a sense of scale.
- It notes that the 17-state region the pipeline helps to serve, on its own, "is the largest net importer of refined products in the world, ahead of all of Africa and the Southern Asia Pacific (Australia, Indonesia, Singapore and New Zealand combined)."
Data: AAA; Chart: Will Chase/Axios
Here's where things stand with the Colonial Pipeline:
- The shutdown and run on fuel has pushed the nationwide average gasoline price to its highest level since the fall of 2014. Per AAA, the average today is $3.03 per gallon for regular.
- The resumption of service begun late yesterday won't immediately end the problems (fuel moves slowly). Data crowdsourced from the GasBuddy app shows significant numbers of gas stations in eastern states remain without fuel.
- The latest Biden administration effort came last night when officials announced a "targeted" waiver of the Jones Act to enable fuel movement among U.S. ports by a non-U.S. flagged vessel. The company that received the waiver was not named.
What they're saying: "Colonial Pipeline reports this morning that the restart of the pipeline went well overnight. This should mean things will return to normal by the end of the weekend," Granholm tweeted this morning.
Go deeper: Colonial Pipeline hack exposes ransomware “pandemic”
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