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I am the second

Sweeping generational changes have pressured CEOs to take up political activism

America's CEOs need policies on the coming verdict in the Minneapolis police trial; the human rights dimensions of next year's World Cup in Qatar and Winter Olympics in Beijing; and voting-access bills — all different — moving through statehouses around the country.

Why it matters: As part of a generational change that has left many corporations on the defensive, CEOs are being pressured by younger workers and potential recruits — plus shareholders and customers — to take stands on issues they had always avoided. This includes the divisive issues of race, guns, climate change and LGBTQ rights.

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