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Rojo, Portland's celebrity llama, lives on

After more than a decade entertaining Portland, Oregon, residents at parades, parties and weddings — and gratefully nibbling the carrots they proffered — Rojo the llama has permanently retired to a display at the Washington State School for the Blind in Vancouver.

Why it matters: Rojo, who died in 2019 at age 17, has 29,000 followers on Instagram and 15,000 on Facebook. Carefully restored by a taxidermist, he will spend his afterlife introducing blind students to what a llama feels like, as part of a museum where blind students can experience animals they've only heard about.


The backstory: When he was alive, Rojo made frequent visits to the School for the Blind, attending annual track meets and Easter egg hunts, Lori Gregory, one of his owners, told me.

  • The school is home to a tactile museum — or "sensory safari" — that uses Braille, audio and real preserved animals to introduce students to different species.
  • Gregory and her daughter — who keep six llamas and seven alpacas at their farm, Mountain Peaks Therapy Llamas and Alpacas — kept the place in mind when Rojo started showing signs of age and fatigue.

Upon learning that Rojo had stomach cancer, Gregory started searching for a taxidermist who would restore him after he passed away.

  • "Nobody would touch the idea of doing taxidermy on a llama, because it’s not common," Gregory said, adding that she finally found someone in Vancouver who had previously stuffed a buffalo and was willing to try.
  • Her daughter, Shannon Joy, posted a GoFundMe campaign and raised $13,000 for the work.
  • "His fiber is still nice," Gregory said. "I mean, I'm not going to bury him back in the pasture."

The bottom line: Though Gregory now has several charming and gregarious therapy animals — like Smokey the llama and Jean-Pierre the alpaca — Rojo was her first, and she still chokes up when she talks about the days leading up to his death.

  • "It was so surreal and crazy," she told me, "but the thought of him serving the School for the Blind is what got me through it."

My thought bubble: There's nothing like watching a pair of freshly shampooed 300-pound llamas stroll into a nursing home to brighten the day of the residents. Here's a story I wrote for the New York Times about my experience watching "llama therapy" in action.

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Podcast: The Super League's rise and fall

Just after midnight this past Sunday, 12 of the richest and best-known European soccer clubs announced an agreement to form what they called the Super League. By Wednesday morning, outcry from fans, politicians and other soccer organizations stopped the Super League in its tracks.

Axios Re:Cap is joined by Financial Times sports editor Murad Ahmed to discuss the Super League’s very short roller coaster ride, why it struck such a nerve, and how the financial motivations behind the Super League could reshape soccer even if the Super League is never revived.

Tony Hsieh, longtime Zappos CEO, dies at 46

Tony Hsieh, the longtime ex-chief executive of Zappos, died on Friday after being injured in a house fire, his lawyer told the Las Vegas Review-Journal. He was 46.

The big picture: Hsieh was known for his unique approach to management, and following the 2008 recession his ongoing investment and efforts to revitalize the downtown Las Vegas area.

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JPMorgan commits $30 billion to fight the racial wealth gap

Data: Fortune 500, Axios analysis of company statements, get the data; Chart: Andrew Witherspoon, Naema Ahmed/Axios

JPMorgan Chase announced Thursday a $30 billion investment over the next five years that the company says will address some of the largest drivers of the massive wealth gap between Black and white Americans.

  • The commitment makes the bank by far the largest monetary contributor to efforts by businessesto fight systemic inequality and racismin the U.S.
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