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Robinhood files for long-awaited IPO

Popular trading app Robinhood on Thursday filed for its initial public offering,m and disclosed that it will set aside up to 35% of shares for retail investors who rarely get to buy at a company's IPO price.

Timing: Earlier this week, Robinhood agreed to pay a record $70 million in fines and restitution, as part of a settlement with the Financial Industry Regulatory Authority over providing customers with "false or misleading information."


  • The deal was viewed as key to letting Robinhood "flip" its IPO filing from confidential to public.

Background: Today's move also comes several months after Robinhood came under fire for restricting certain trades, related to a burst of activity on GameStop and other meme stocks.

  • The SEC continues to investigate the trading halt, which also sparked Congressional hearings, and Robinhood remains the defendant in several related class action lawsuits.
  • It also was sued by Massachusetts regulators for alleged securities law violations.
  • The SEC also reportedly slowed down Robinhood's IPO process over questions about its growing crypto-trading business.

ROI: Robinhood has raised over $5.5 billion since being founded in 2013, including $3.4 billion via a convertible note investment in the aftermath of the trading fiasco.

  • Major VC backers include Sequoia Capital, Index Ventures, Andreessen Horowitz and New Enterprise Associates.

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The science of stoking fear: "It only works when people believe in the fear arousing part"

Corporations and advocacy groups have used fear to sell products and messages for decades.

The big picture: Academics codified it as the "fear drive" method in the 1950s, referring to the idea that engaging with fear can be the motivation for people to buy into anything that would make the feeling of fear go away. 

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