Show an ad over header. AMP

I am the FIRST

Massive California blaze levels town, threatens others as it burns out of control

The small Sierra town of Greenville, Calif., was heavily damaged on Wednesday night into early Thursday as the Dixie Fire surged northward amid high winds, extremely dry air and hot temperatures.

The big picture: The Dixie Fire, California's biggest blaze and the sixth-largest wildfire in state history, razed houses and businesses as it ripped through Greenville and surrounding areas in Plumas County.


  • Authorities issued mandatory evacuation orders for Greenville, about 240 miles northeast of San Francisco, and other communities as the blaze moved in.
  • “If you are still in the Greenville area, you are in imminent danger and you MUST leave now!!” the Plumas County Sherrif's Office posted on Facebook.
  • According to the AP, the blaze gutted downtown buildings dating back a century or more. “We did everything we could,” fire spokesman Mitch Matlow told the news service. “Sometimes it’s just not enough.”

Threat level: Firefighters are facing the challenge of extremely dry air, hot temperatures and high winds, which have prompted the issuance of Red Flag fire weather warnings through Thursday evening.

  • Such conditions are likely to lead to additional extreme wildfire behavior, including the rapid and erratic movement of the blaze and formation of towering pyrocumulus clouds above the fire.

Zooming-in on the Dixie Fire.

A hi-res view of its several pyrocumulus plumes. pic.twitter.com/lVK0LSLVdD

— Dakota Smith (@weatherdak) August 5, 2021

By the numbers: In addition to the Dixie Fire, multiple other wildfires are burning in northern California as well. As of Wednesday evening, the River Fire had burned 1,400 acres and was 0% contained.

  • The Dixie Fire is now the 6th-largest blaze in California history by acres burned, at more than 320,000 acres so far. That's up more than 50,000 acres in size compared to Wednesday.
  • Illustrating the dangerous conditions in place, the River Fire exploded from a spark on Wednesday to well over 2,000 acres by dusk and growing quickly, threatening several small towns, and billowing smoke more than 30,000 feet into the sky.

Context: The extremely dry conditions in northern California are the result of a severe drought, which is the worst the West has seen so far this century.

  • Northern California as well as the neighboring states of Oregon and Washington have also experienced repetitive heat waves this summer that have dried out the forests even more, and shrunk lakes and reservoirs to record low levels.
  • Human-caused climate change is driving an increase in the likelihood and severity of heat waves and droughts, and is behind a trend toward larger wildfires in much of the West in recent years, studies show.
  • Last year was California's worst wildfire season on record. So far, this season is ahead of last year's pace, and the climatological peak of the season doesn't begin for several more weeks.

Rebecca Falconer and Jacob Knutson contributed reporting.

Why the startup world needs to ditch "unicorns" for "dragons"

When Aileen Lee originally coined the term "unicorn" in late 2013, she was describing the 39 "U.S.-based software companies started since 2003 and valued at over $1 billion by public or private market investors."

Flashback: It got redefined in early 2015 by yours truly and Erin Griffith, in a cover story for Fortune, as any privately-held startup valued at $1 billion or more. At the time, we counted 80 of them.

Keep reading... Show less

Scoop: Facebook's new moves to lower News Feed's political volume

Facebook plans to announce that it will de-emphasize political posts and current events content in the News Feed based on negative user feedback, Axios has learned. It also plans to expand tests to limit the amount of political content that people see in their News Feeds to more countries outside of the U.S.

Why it matters: The changes could reduce traffic to some news publishers, particularly companies that post a lot of political content.

Keep reading... Show less

Scoop: Amazon quietly getting into live audio business

Amazon is investing heavily in a new live audio feature that's similar to other live audio offerings like Clubhouse, Twitter Spaces and Spotify's new live audio platform, sources tell Axios.

Why it matters: As with Amazon's efforts in podcasting and music subscriptions, the company sees live audio as a way to bolster the types of content it can offer through its voice assistant, Alexa, and its smart speaker products.

Keep reading... Show less

Hurricane Ida exposes America's precarious energy infrastructure

The powerful hurricane that plunged New Orleans into darkness for what could be weeks is the latest sign that U.S. power systems are not ready for a warmer, more volatile world.

The big picture: “Our current infrastructure is not adequate when it comes to these kinds of weather extremes,” Joshua Rhodes, a University of Texas energy expert, tells Axios.

Keep reading... Show less

"We must go further": 70% of adults in European Union are fully vaccinated

About 70% of adults in the European Union are fully vaccinated against COVID-19, Ursula von der Leyen, the president of the European Commission, said Tuesday.

Why it matters: The milestone makes the E.U. one of the world's leaders in inoculations, after an initially lagging vaccine campaign, the New York Times notes.

Keep reading... Show less

What Elizabeth Holmes jurors will be asked ahead of fraud trial

Jury selection begins today in USA v. Elizabeth Holmes, with the actual jury trial to get underway on Sept. 8.

Why it matters: Theranos was the biggest fraud in Silicon Valley history, putting both hundreds of millions of dollars and thousands of patients' health at risk.

Keep reading... Show less

Insights

mail-copy

Get Goodhumans in your inbox

Most Read

More Stories