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How Trump's favorite tech company could win TikTok

Oracle is a rare creature: a tech giant that's managed to remain fully in President Trump's good graces. Now, that position could help it end up acquiring TikTok over Microsoft.

Between the lines: Typically, a company's relationship with the president would have little bearing on who prevails in competing M&A bids. But these are atypical times.

What's happening: Oracle has reportedly been holding talks with other investors on putting together a bid for TikTok, the Chinese-owned social video app that Trump intends to ban on national security grounds unless it's sold to an American company by next month.

  • Trump endorsed the idea of the deal this week, calling Oracle founder and Trump fundraiser Larry Ellison a "tremendous guy" and saying, "Oracle would be certainly somebody that could handle it."
  • The development pits Oracle against Microsoft, which is already engaged in talks with both Beijing-based TikTok owner ByteDance and the White House on a deal. Other tech companies including Twitter have also been rumored to be potentially interested.

The catch: The White House has an unusual amount of say in picking winners and losers in the competition for TikTok because of the mechanism for reviewing any proposed deal.

  • The Committee on Foreign Investment in the United States (CFIUS), composed of cabinet members and presidential advisers, will review ByteDance's divestiture of TikTok to ensure that no ties remain between the two.
  • CFIUS will likely also review the other side of the deal, rejecting any transaction that, in its view, could allow U.S. TikTok users' data to fall into Beijing's hands.

Microsoft may be vulnerable on that front. The company has done business in China for decades and is the only major U.S. firm to operate either a search engine or a social network in China, with local versions of Bing and LinkedIn that comply with the country's digital censorship and user data demands.

  • "One of the few surviving search engines from America in China is Bing, and Microsoft owns that, so you know that there's some suspicious stuff going on there," White House trade adviser Peter Navarro told CNN earlier this month. "The question is, is Microsoft going to be compromised?"

Oracle also does business in China, although it majorly scaled back its presence there last year. That presence may prove easier to overlook — or at least less painful for Oracle to be forced to divest — particularly if the administration is already more inclined to OK a deal with Oracle than Microsoft.

The intrigue: TikTok would be an unusual fit for Oracle, whose business centers on enterprise cloud and database services.

  • Nevertheless, Oracle has grown considerably through acquisition, including a growth spurt that saw them buy a host of companies large and small including PeopleSoft, Siebel Systems and BEA Systems.
  • Such acquisitions mainly fed Oracle's main enterprise computing business, though analysts suggest Oracle could find TikTok useful for, for instance, collecting data to support its marketing solutions.

Be smart: Among major tech companies, Oracle is almost uniquely cozy with Trump. (IBM and Apple have also cultivated close relationships, although Trump has still had his spats with the latter.)

  • Ellison is a Trump booster who hosted a high-dollar fundraiser for the president's reelection campaign earlier this year, and Oracle CEO Safra Catz has been close to Trump since advising him during the pre-inauguration transition.
  • The Trump administration backed Oracle in a Supreme Court case against Google set for oral arguments this fall. (The Obama administration had also supported Oracle's position in the case.)
  • Just last week, news broke that Labor Secretary Eugene Scalia had allegedly pushed for a smaller settlement in a discrimination complaint against Oracle.

Meanwhile: Trump has already shown no compunction about intervening directly in the TikTok deal — which, of course, is only happening because of his threatened ban.

  • He has repeatedly insisted the acquirer has to ensure the U.S. Treasury gets a payday from any deal — an unprecedented arrangement — because, as he put it Tuesday, "We're the ones making it possible."

Go deeper: In the Trump era, Oracle holds tech sway

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