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I am the second

Flopped blog exposes limits of Trump's media power

Data: NewsWhip; Chart: Andrew Witherspoon/Axios

The blog from former President Trump — originally touted as his own social media 'platform' — generated engagement roughly on par with the top posts from mid-market local newspapers, according to exclusive data from NewsWhip.

Why it matters: Even with his considerable base of support, Trump was unable to defy the laws of social media physics by getting political followers to change their habits.

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