- Flashback: Activists called on Georgia-based companies (Delta, Coca-Cola, Home Depot) to use their political might and put pressure on politicians, to no avail. Then they threatened boycotts.
Driving the news: In an open letter out on Wednesday, over 70 Black executives demanded that corporate America take a stand against legislation that makes it harder to vote, as the New York Times first reported.
What they're saying ... Delta CEO Ed Bastian, in a reversal on Wednesday: "I need to make it crystal clear that the final [Georgia] bill is unacceptable and does not match Delta’s values."
- "Let me get crystal clear and unequivocal. This legislation is unacceptable," Coca-Cola CEO James Quincey told CNBC on Wednesday.
The big question: When corporate action typically comes in the form of a press release, what took so long?
- "When they really started to respond is when they started to get pressure from antagonists. What they should have done is gotten ahead of it," says Paul Argenti, a corporate communications professor at Dartmouth College.
- Argenti says there's a slew of factors that go into when a company decides to speak out and how quickly — like if the issue aligns with corporate strategy.
- "The right to vote? This is an easy one," Argenti says.
Go deeper ... Track all the CEO statements here.
