The big picture: More money has been spent so far this cycle on election and policy ads than any other in American history, per Advertising Analytics.
- Roughly $7.76 billion has been dropped on political advertising so far this cycle.
- Overall, the election is on track to become the most expensive in history.
Be smart: For the first time ever, spending on digital political advertising has slightly surpassed cable. Still, advertising spent on broadcast television — mostly at the local level — reigns supreme.
Data: Advertising Analytics; Note: Political includes all election, political and advocacy advertising; Chart: Axios Visuals
What's next: Between now and Election Day, Biden reserved another $57.5 million in TV advertising, while the Republican National Committee and Trump campaign have reserved $19.2 million. The Trump campaign itself has reserved $15 million.
- Future Forward PAC, which supports Democrats, has reserved $42.2 million while America First Action PAC, which backs Republicans, has reserved $20.4 million.
