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Biden is highest-spending political candidate on TV ads

After spending an additional $45.2 million on political ads this week, former Vice President Joe Biden has become the highest-spending political candidate on TV ads ever, according to data from Advertising Analytics.

By the numbers: In total, the Biden campaign has spent $582.7 million on TV ads between 2019 and 2020, officially surpassing Michael Bloomberg's record spend of roughly $582 million. Biden's spend includes his primary and general election advertising.


The big picture: More money has been spent so far this cycle on election and policy ads than any other in American history, per Advertising Analytics.

  • Roughly $7.76 billion has been dropped on political advertising so far this cycle.
  • Overall, the election is on track to become the most expensive in history.

Be smart: For the first time ever, spending on digital political advertising has slightly surpassed cable. Still, advertising spent on broadcast television — mostly at the local level — reigns supreme.

Data: Advertising Analytics; Note: Political includes all election, political and advocacy advertising; Chart: Axios Visuals

What's next: Between now and Election Day, Biden reserved another $57.5 million in TV advertising, while the Republican National Committee and Trump campaign have reserved $19.2 million. The Trump campaign itself has reserved $15 million.

  • Future Forward PAC, which supports Democrats, has reserved $42.2 million while America First Action PAC, which backs Republicans, has reserved $20.4 million.

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