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I am the second

White House plans to bypass national media

President Biden's team knows his national media honeymoon is coming to an end, so it's preparing to speak directly to the American people through local reporters and avoid distractions with its anti-Trumpian approach of ignoring Twitter.

Why it matters: The White House controlled the narrative for the first 12 days with daily themes and choreographed executive orders, but its communicators know they must be innovative as the press corps steps up its independent scrutiny, and they try to sell initiatives like a coronavirus relief package.

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