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Bird E-CommercePresident Biden's inner circle has spent a ton of time thinking about how to sell his $1.9 trillion American Rescue Plan around the country — long after he signs it into law this week.
Why it matters: Total opposition from elected Republicans in Washington renders public popularity and bipartisanship across the U.S. vital to maintaining support for the president's agenda.
Details: Team Biden is planning a large and long-running sales campaign, including local media outreach and the cultivation of coalition media campaigns.
Behind the scenes: Biden views it as strategically important that Americans understand the checks and other forms of assistance they'll be receiving are products of the new law.
The big picture: Team Biden's hope is this strategy will net the new president political rewards President Obama never saw for his 2009 financial recovery package.
The bottom line: For the very definition of a Washington insider, Joe Biden may find his outside game to be his political lifeline while in the White House.