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Right-wing media is splitting into Trump, establishment camps

Following the Capitol siege, the right-wing media landscape is beginning to split between entities that want to double down on pro-Trump rhetoric and those that want to stick with the establishment.

Why it matters: The future of the Republican Party, in part, hangs on whether fringe conservative media or traditional conservative commentary will dominate with audiences.


Driving the news: Fox News said Monday it will replace its 7 p.m. evening news hour hosted by Martha MacCallum with a right-wing opinion show.

  • The move was made in response to ratings pressure, CNN reports.
  • Fox has faced growing competition from fringe-right cable news networks like Newsmax and OANN — networks that look more like Fox's opinion programming than its news shows.

On the other side, Cumulus Media, home to many right-wing radio personalities, has told hosts to stop suggesting the election was stolen, the Washington Post reports.

  • Brian Philips, EVP of content for Cumulus, wrote in an internal memo obtained by Inside Music Media that the company “will not tolerate any suggestion that the election has not ended. The election has been resolved and there are no alternate acceptable ‘paths.’ ”

Be smart: Fox News' update is notable given that other right-wing entities owned by Rupert Murdoch have decided to publicly disavow the president.

  • The Wall Street Journal editorial board wrote a piece urging Trump to resign last week. Late last month, the New York Post said Trump was "cheering for an undemocratic coup" with his efforts to overturn the election he lost.
  • CNN reports that Murdoch was directly involved in the decision-making around the Fox News lineup shakeup.

What to watch: The increase of political money being poured into media will also impact whether and how this split evolves.

  • Epoch Times, a pro-Trump media outlet backed by a political PAC, saw its revenues double over the past two years despite efforts by Tech platforms to limit its distribution, Axios' Lachlan Markay reports. (LINK)

Go deeper: Insurrection and misinformation is tearing the country into three Americas

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The search for misinformation's measure

Data: NewsWhip; Chart: Andrew Witherspoon/Axios

Facebook and other big online platforms insist they're removing more and more misinformation. But they can't say whether they're actually stemming the tide of lies, and neither can we, because the deluge turns out to be impossible to define or measure.

Why it matters: The tech companies mostly won't share data that would let researchers better track the scale, spread and impact of misinformation. So the riddle remains unsolved, and the platforms can't be held accountable.

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