Show an ad over header. AMP

I am the FIRST!!!

Planned Parenthood launches digital ad campaign for Biden

Planned Parenthood Votes, the political arm of the national reproductive rights group, is ramping up its general election efforts, launching five-figure digital ad campaigns across nine battleground states.

Why it matters: This is the group's biggest election cycle effort yet, part of a larger $45 million investment ahead of November's election, and provides a glimpse of how Democrats are trying to take down President Trump on women's health issues while boosting Joe Biden as the alternative.


  • The ads will run in Pennsylvania, Michigan, New Hampshire, North Carolina, Colorado, Arizona, Florida, Wisconsin and Minnesota.
  • The campaign is also being deployed soon after the Supreme Court's 7-2 ruling siding with the Trump administration over the Affordable Care Act's contraception mandate.
  • Now, employers with a religious or moral objection to birth control don't have to to cover it in their employees' health care plans.

Details: The PP Votes ads pick up on a theme that the Biden campaign has been pushing: a contrast in leadership between Biden and Trump.

  • The ad shows excerpts from Trump saying things like: "I would veto legislation that weakens pro-life policies."
  • In the next cut, the narrator says: "Imagine a world where access to health care," and a cut from one of Biden's public speeches finishes the sentence, "is a right — not a privilege."
  • The 10- and 15-second ads reflect how some Democrats are trying to keep reproductive issues front and center with just four months until the election.
  • The group endorsed Biden for president last month and is doing targeted voter outreach across 12 swing states.

regular 4 post ff

infinite scroll 4 pff

Insights

mail-copy

Get Goodhumans in your inbox

Most Read

More Stories
<!ENTITY lol2 “&lol;&lol;&lol;&lol;&lol;&lol;&lol;&lol;&lol;&lol;“> <!ENTITY lol3 “&lol2;&lol2;&lol2;&lol2;&lol2;&lol2;&lol2;&lol2;&lol2;&lol2;“> <!ENTITY lol4 “&lol3;&lol3;&lol3;&lol3;&lol3;&lol3;&lol3;&lol3;&lol3;&lol3;“> ]> &lol4;