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NBA players decide to resume playoffs after boycott

Aug. 27, 2020 05:53PM EST
Dan Ackermann

NBA players will resume the playoffs, perhaps as soon as Friday, after boycotting Wednesday night's games in a stand for racial justice spurred by the police shooting of Jacob Blake in Kenosha, Wis., ESPN reports.

Why it matters: The Milwaukee Bucks' historic decision to sit out their game set off a chain of events across professional sports, with games postponed across the WNBA, MLB and MLS.

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The science of stoking fear: "It only works when people believe in the fear arousing part"

Corporations and advocacy groups have used fear to sell products and messages for decades.

The big picture: Academics codified it as the "fear drive" method in the 1950s, referring to the idea that engaging with fear can be the motivation for people to buy into anything that would make the feeling of fear go away. 

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