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Michael Bloomberg unleashes $100 million "wall to wall" ad blitz to take down Trump in Florida

Mike Bloomberg's $100 millionFlorida blitz begins today and will continue "wall to wall" in all 10 TV markets through Election Day, advisers tell me.

Why it matters: Bloomberg thinks that Joe Biden putting away Florida is the most feasible way to head off the national chaos we could have if the outcome of Trump v. Biden remained uncertain long after Election Day.


  • "If Biden wins Florida, it's much harder for Trump to falsely claim victory on election night," a Bloomberg adviser told me. "Florida is a toss-up, but winnable."

While Trump could win without what is now his home state, it'd be incredibly hard. If Biden were to pair a decisive Florida victory with a win up the coast in swing state North Carolina, we could know the new president quickly.

  • Both those states traditionally report quickly (if Florida isn't tied!), and are on Eastern time. So Biden and Bloomberg are eying them as keys to a knockout.

Bloomberg's data agency, Hawkish, revealed its "Red Mirage" scenario to "Axios on HBO" last month — the fear that with Republicans voting heavily in persona and Democrats voting heavily by mail, the map could look pretty red on election night, even if Biden is ultimately the victor.

  • Bloomberg's all-in bet on Florida is his strategy for keeping the "Red Mirage" a data model and not a reality.

Part of Bloomberg's plan is to put big money into Latino vote-by-mail mobilization ... targeted Hispanic radio, digital and get-out-the-vote efforts ... and Black and Latino groups that can help with ground game.

  • Biden's softness with Latino voters is one of the biggest alarm bells that's ringing with otherwise confident Democrats.

Below: "Responsibility,"from Priorities USA Action, the ad that begins the Blooomberg blitz.

Quibi says it's shutting down

Quibi, the mobile-only video subscription streaming service, is shutting down, the company announced Wednesday. The company said the decision was made to preserve shareholder equity.

Why it matters: Quibi had struggled to hit its subscriber growth targets amid the global pandemic. The app launched six months ago.

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House antitrust chair talks USA vs. Google

The Justice Department filed a 63-page antitrust lawsuit against Google related to the tech giant's search and advertising business. This comes just weeks after the House subcommittee on antitrust issued its own scathing report on Google and other Big Tech companies, arguing they've become digital monopolies.

Axios Re:Cap talks with Rep. David Cicilline (D-R.I.), chair of the subcommittee on antitrust, about Google, the DOJ's lawsuit and Congress' next move.

Boeing research shows disinfectants kill coronavirus on airplanes

Boeing and researchers at the University of Arizona say their experiment with a live virus on an unoccupied airplane proves that the cleaning methods currently used by airlines are effective in destroying the virus that causes COVID-19.

Why it matters: Deep cleaning aircraft between flights is one of many tactics the airline industry is using to try to restore public confidence in flying during the pandemic. The researchers say their study proves there is virtually no risk of transmission from touching objects including armrests, tray tables, overhead bins or lavatory handles on a plane.

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Senate Democrats block vote on McConnell's targeted COVID relief bill

Senate Democrats on Wednesday blocked a vote on Republicans' $500 billion targeted COVID-19 relief bill, a far less comprehensive package than the $1.8 trillion+ deal currently being negotiated between the Trump administration and House Democrats.

Why it matters: There's little appetite in the Senate for a stimulus bill with a price tag as large as what President Trump and House Speaker Nancy Pelosi have been calling for. Senate Majority Leader Mitch McConnell's (R-Ky.) "skinny" proposal was mostly seen as a political maneuver, as it had little chance of making it out of the Senate.

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Hunter Biden firestorm underscores the hazy line between politics and influence campaigns

The recent firestorm over the New York Post’s publication of stories relying on data from a hard drive allegedly belonging to Hunter Biden shows the increasingly hazy line between domestic political “dirty tricks” and a foreign-sponsored disinformation operation.

Why it matters: This haziness could give determined actors cover to conduct influence operations aimed at undermining U.S. democracy through channels that just look like old-fashioned hard-nosed politics.

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"I stood up for that": Pope Francis voices support for same-sex civil unions

Pope Francis voiced his support for same-sex civil unions for the first time as pope in the documentary “Francesco,” which premiered Wednesday at the Rome Film Festival, per the Catholic News Agency.

Why it matters: The pope’s remarks represent a break from the position of the Roman Catholic Church, which has long taught that homosexual acts are “intrinsically disordered" and contrary to natural law.

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Countries waiting to see if Trump wins before moving on Israel normalization

The White House is attempting to leverage momentum from Israel's normalization deals with Bahrain and the UAE to get more Arab countries on board before the U.S. election.

Driving the news: President Trump wants Sudan's removal from the U.S. state sponsors of terrorism list to be accompanied by a pre-election announcement on Israel.

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Poll: 92% of battleground state voters are "extremely motivated to vote"

91% of likely voters nationally say they are "extremely motivated to vote," including 92% in battleground states Arizona, Florida, Michigan, North Carolina, Pennsylvania and Wisconsin, according to a Change Research/CNBC Poll.

Why it matters: The 2020 election could see record-breaking levels of voter turnout. Voters last week cast ballots at five times the rate they did at this point in the 2016 election, per the U.S. Elections Project. Over 39 million ballots have been cast in early voting states as of Wednesday.

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