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I am the second

For tech's big four, big contrasts

Four firms —Facebook, Google, Amazon and Apple — now form the de facto roster of Big Tech, thanks to Congress' decision to interrogate their CEOs together at a landmark antitrust hearing Monday. (Sorry, Microsoft, but maybe it's for the best.)

The big four share enormous power, massive resources, high ideals and, more recently, troubled public images. But there are enormous differences among them, too — and their leaders will be leaning on those contrasts as lawmakers grill them.

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