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Democrats launching early 2022 AAPI ad buy

The Democratic National Committee is launching its first minority-focused ad buy of the 2022 midterm cycle, targeting the Asian American and Pacific Islander community in battleground states, Axios has learned.

Why it matters: The buy, which comes earlier than any similar purchase during prior election cycles, underscores Democrats’ awareness of their slim majorities in Congress and the need to engender and retain support from communities of color.

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