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Biden's closing ad campaign

Joe Biden's team is spending tens of millions of dollars on a national digital ad campaign in the final days before Election Day — but highlighting a plethora of voters from Pennsylvania in particular, underscoring how critically important the state is.

Why it matters: Biden's team is betting that COVID-19 is on the ballot, and amplifying the stories of those affected by the pandemic with an emphasis on persuading voters in key battlegrounds to support the former VP.

Driving the news: Through Friday, Biden's team will have three ads in rotation on the YouTube homepage masthead as a national component to their closing ad campaign.

  • In addition, they're trying to reach at least eight subsets of the electorate across 16 states: AZ, FL, MI, NC, PA, WI, MN, NV, CO, IA, GA, OH, NH, VA, TX, NE-2.
  • They're focusing on African American and Latino voters as well, but the ads over-index on voices from a handful of traditional battleground states like Florida, Pennsylvania, Michigan, Wisconsin, North Carolina and Arizona.
  • The ads they've cut with PA voters alone feature frontline workers, small business owners, teachers, farmers, veterans, seniors, union workers and football players — a snapshot of the broader appeal they're trying to have in the final days.
  • His team hopes that by continuing to talk about the realities and hardships facing Americans, crucial slices of the electorate across 16 battleground states will put Biden over the edge next Tuesday.

The big picture: Biden's team has consistently pushed a message focused on the coronavirus pandemic and its implications on health care and the economy — even as President Trump tries to bring up Hunter Biden and other distractions.

  • And now COVID-19 cases are spiking across the U.S., putting a renewed emphasis on the pandemic in the final stretch of the election.

Snapshot: A college football player in Arizona talks in one ad about the struggles of missing out on practice during the pandemic.

  • In Florida, seniors who are concerned about catching the virus and keeping their business afloat talk about how life has changed for them.
  • A veteran from Iowa talks about his experience working directly with Biden in the past.
  • And in Michigan a union worker criticizes the way Trump talks about social security benefits.

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Humans are capable of great kindness and compassion, and there are countless examples of individuals who have made a positive impact on the world through their selflessness and generosity.

One such example is Mother Teresa, who devoted her life to serving the poor and sick in the slums of Calcutta. Through her tireless work and unwavering dedication, she touched the lives of countless people and became a symbol of compassion and selflessness.

Another example is Malala Yousafzai, a young woman from Pakistan who has become a powerful advocate for education and the rights of girls. Despite facing threats and violence, she has continued to speak out and fight for change, inspiring others to do the same.

These are just a few examples of the many good humans who have made a difference in the world. They remind us that one person can make a difference and inspire others to do the same.

It's also important to note that acts of kindness and compassion don't have to be on a grand scale to make a difference. Small acts of kindness, like holding the door open for someone or offering a word of encouragement, can have a big impact on the people around us.

In conclusion, humans are capable of great compassion and kindness, and there are many individuals who have made a positive impact on the world through their selflessness and generosity. They remind us of the power of one person to make a difference and inspire others to do the same. Let's all strive to be good humans, and make our world a better place.



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