Show an ad over header. AMP  

In a new TV ad out today, Apple features people inappropriately blurting out private information in public places.

Why it matters: With this bit of satire, Apple aims to win over consumers with a privacy-first message — and also to paint itself as a force for good amid the public debate over Big Tech's power.

Details: The minute-long spot features a variety of scenes, including:

  • A man on a bus shouting that he has been browsing for a divorce attorney.
  • A woman at a movie telling the person next to her the e-mail address she uses to "login for everything."
  • A man jogging and loudly sharing his heart rate aloud as he goes.
  • A woman with a bullhorn announcing her credit card number.

The screen then reads: "Some things shouldn't be shared. iPhone keeps it that way."

Between the lines: Apple's message may be humorous, but it is not subtle.

  • The company wants to distinguish between its business model, in which consumers pay for hardware and services, from its rivals', which uses personal data to target ads.
  • Apple's case to customers is: You don't have to choose between technology and privacy.

Yes, but: Privacy still comes at a price. Apple makes billions from its high-end hardware and billions more from its growing array of paid services. It also gets billions from ad-supported Google to be the default search engine on Macs and iOS devices. You can see the ad here.

Transcripts show George Floyd told police "I can't breathe" over 20 times

Section2

Newly released transcripts of bodycam footage from the Minneapolis Police Department show that George Floyd told officers he could not breathe more than 20 times in the moments leading up to his death.

Why it matters: Floyd's killing sparked a national wave of Black Lives Matter protests and an ongoing reckoning over systemic racism in the United States. The transcripts "offer one the most thorough and dramatic accounts" before Floyd's death, The New York Times writes.

The state of play: The transcripts were released as former officer Thomas Lane seeks to have the charges that he aided in Floyd's death thrown out in court, per the Times. He is one of four officers who have been charged.

  • The filings also include a 60-page transcript of an interview with Lane. He said he "felt maybe that something was going on" when asked if he believed that Floyd was having a medical emergency at the time.

What the transcripts say:

  • Floyd told the officers he was claustrophobic as they tried to get him into the squad car.
  • The transcripts also show Floyd saying, "Momma, I love you. Tell my kids I love them. I'm dead."
  • Former officer Derek Chauvin, who had his knee on Floyd's neck for over eight minutes, told Floyd, "Then stop talking, stop yelling, it takes a heck of a lot of oxygen to talk."

Read the transcripts via DocumentCloud.