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New Apple ad pokes rivals over privacy

In a new TV ad out today, Apple features people inappropriately blurting out private information in public places.

Why it matters: With this bit of satire, Apple aims to win over consumers with a privacy-first message — and also to paint itself as a force for good amid the public debate over Big Tech's power.


Details: The minute-long spot features a variety of scenes, including:

  • A man on a bus shouting that he has been browsing for a divorce attorney.
  • A woman at a movie telling the person next to her the e-mail address she uses to "login for everything."
  • A man jogging and loudly sharing his heart rate aloud as he goes.
  • A woman with a bullhorn announcing her credit card number.

The screen then reads: "Some things shouldn't be shared. iPhone keeps it that way."

Between the lines: Apple's message may be humorous, but it is not subtle.

  • The company wants to distinguish between its business model, in which consumers pay for hardware and services, from its rivals', which uses personal data to target ads.
  • Apple's case to customers is: You don't have to choose between technology and privacy.

Yes, but: Privacy still comes at a price. Apple makes billions from its high-end hardware and billions more from its growing array of paid services. It also gets billions from ad-supported Google to be the default search engine on Macs and iOS devices. You can see the ad here.

Trump says he agreed to TikTok deal "in concept"

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Why it matters: Graham in 2016 opposed confirming President Obama's Supreme Court nominee, Merrick Garland, because it was an election year.

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Schumer: "Nothing is off the table next year" if Senate GOP moves to fill Ginsburg's seat

Senate Minority Leader Chuck Schumer told fellow Democrats on a conference call Saturday that "nothing is off the table next year" if Senate Republicans move to fill Justice Ruth Bader Ginsburg's Supreme Court seat in the coming weeks.

What he's saying: “Let me be clear: if Leader McConnell and Senate Republicans move forward with this, then nothing is off the table for next year," Schumer said, according to a source on the call. "Nothing is off the table.”

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