LinkedIn is the latest tech giant to launch a creator program
12 February 2021
LinkedIn is building a creator management team to help grow its community of content creators on the platform, according to an announcement from the company's editor in chief.
Why it matters: The success of platforms like TikTok, OnlyFans and Substack has led to a mad dash of investments from tech companies into the creator economy. Facebook and Snapchat have launched TikTok competitors, and Twitter bought a newsletter platform.
What they're saying: "Creators are the driving engine of LinkedIn," the company's editor-in-chief Dan Roth tweeted.
- "Creators are the ones who often get that ball rolling, creating original posts, stories, videos, articles, etc.; amplifying new people to follow; sharing news and links and explaining why they're worth our time," Roth tweeted.
- Roth says he's hiring for a head of community to report to him. The job posting for the role says the head of community will build and run "a global team."
- The job listing for the role, posted on LinkedIn, says: "We’re starting a community management team to support and grow our content creators, with the mission to source, nurture, uplevel and retain these important voices."
Go deeper:
Transcripts show George Floyd told police "I can't breathe" over 20 times
Section2Newly released transcripts of bodycam footage from the Minneapolis Police Department show that George Floyd told officers he could not breathe more than 20 times in the moments leading up to his death.
Why it matters: Floyd's killing sparked a national wave of Black Lives Matter protests and an ongoing reckoning over systemic racism in the United States. The transcripts "offer one the most thorough and dramatic accounts" before Floyd's death, The New York Times writes.
The state of play: The transcripts were released as former officer Thomas Lane seeks to have the charges that he aided in Floyd's death thrown out in court, per the Times. He is one of four officers who have been charged.
- The filings also include a 60-page transcript of an interview with Lane. He said he "felt maybe that something was going on" when asked if he believed that Floyd was having a medical emergency at the time.
What the transcripts say:
- Floyd told the officers he was claustrophobic as they tried to get him into the squad car.
- The transcripts also show Floyd saying, "Momma, I love you. Tell my kids I love them. I'm dead."
- Former officer Derek Chauvin, who had his knee on Floyd's neck for over eight minutes, told Floyd, "Then stop talking, stop yelling, it takes a heck of a lot of oxygen to talk."
Read the transcripts via DocumentCloud.