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Why the pandemic has fueled a sneaker boom

What does a ticket scalper do when concerts dry up? Enter the sneaker market. Interest in rare sneakers as an investment has catapulted since pandemic lockdowns began.

Why it matters: Similar to the Robinhood effect on stock trading, sneaker apps gamified and streamlined buying, while social media added community. Sneaker trading has long been lucrative, but the pandemic brought more people — with more idle time — into the game.

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