Show an ad over header. AMP

I am the FIRST

The NBA wades into politics

Amid a national reckoning on race that has consumed the sports world, NBA players are poised to shape the conversation — and perhaps even influence the upcoming election.

The state of play: The NBA bubble has been politicized from the start, with social justice messages everywhere. But the Milwaukee Bucks' strike on Wednesday set a new bar and made the NBA a leader in a movement it had previously only participated in.


  • President Trump responded on Thursday, saying the NBA has "become more like a political organization."
  • "They've put a lot of slogans out, but I think what we need to do is turn that [into] actual action," added Jared Kushner.

Driving the news: LeBron James has already taken action by heading up More Than A Vote, an athlete-led group devoted to fighting voter suppression in Black electoral districts and turning stadiums into polling sites for Election Day.

  • The non-profit organization, which is made up of Black athletes from the NBA and other leagues, just launched a multimillion-dollar campaign to address poll worker shortages.
  • Since voting site volunteers are typically older, there's concern about them staying home this year due to COVID-19 risks, so election officials are grateful for the spotlight athletes are bringing to the issue.
  • "This is the ballgame," Michigan Secretary of State Jocelyn Benson told NYT. "This is not just an important partnership. This is critical."

The big picture: While their Black activist predecessors acted alone or in small groups, today's NBA players have strength in numbers.

  • When Jackie Robinson broke baseball's color barrier, he couldn't stay in the same hotels or eat at the same restaurants as his teammates.
  • When the Bucks went on strike, they were inside a different kind of bubble — one that has brought players closer together and unified the league.
"In a college campus-like environment they've studied history, discussed politics and watched the news — doing all this as a group, undistracted by travel and personal lives to an extent that would not have been possible outside the bubble as illness, violence and chaos have swirled outside."
Jonathan Eig, WashPost

The bottom line: As a new generation of athletes gets more involved politically, the role of sports changes. This comes at a cost, and NBA writers have already suggested that it's hurting viewership.

Listen: WNBA's Renee Montgomery on More Than A Vote

Why the startup world needs to ditch "unicorns" for "dragons"

When Aileen Lee originally coined the term "unicorn" in late 2013, she was describing the 39 "U.S.-based software companies started since 2003 and valued at over $1 billion by public or private market investors."

Flashback: It got redefined in early 2015 by yours truly and Erin Griffith, in a cover story for Fortune, as any privately-held startup valued at $1 billion or more. At the time, we counted 80 of them.

Keep reading... Show less

Scoop: Facebook's new moves to lower News Feed's political volume

Facebook plans to announce that it will de-emphasize political posts and current events content in the News Feed based on negative user feedback, Axios has learned. It also plans to expand tests to limit the amount of political content that people see in their News Feeds to more countries outside of the U.S.

Why it matters: The changes could reduce traffic to some news publishers, particularly companies that post a lot of political content.

Keep reading... Show less

Scoop: Amazon quietly getting into live audio business

Amazon is investing heavily in a new live audio feature that's similar to other live audio offerings like Clubhouse, Twitter Spaces and Spotify's new live audio platform, sources tell Axios.

Why it matters: As with Amazon's efforts in podcasting and music subscriptions, the company sees live audio as a way to bolster the types of content it can offer through its voice assistant, Alexa, and its smart speaker products.

Keep reading... Show less

Hurricane Ida exposes America's precarious energy infrastructure

The powerful hurricane that plunged New Orleans into darkness for what could be weeks is the latest sign that U.S. power systems are not ready for a warmer, more volatile world.

The big picture: “Our current infrastructure is not adequate when it comes to these kinds of weather extremes,” Joshua Rhodes, a University of Texas energy expert, tells Axios.

Keep reading... Show less

"We must go further": 70% of adults in European Union are fully vaccinated

About 70% of adults in the European Union are fully vaccinated against COVID-19, Ursula von der Leyen, the president of the European Commission, said Tuesday.

Why it matters: The milestone makes the E.U. one of the world's leaders in inoculations, after an initially lagging vaccine campaign, the New York Times notes.

Keep reading... Show less

What Elizabeth Holmes jurors will be asked ahead of fraud trial

Jury selection begins today in USA v. Elizabeth Holmes, with the actual jury trial to get underway on Sept. 8.

Why it matters: Theranos was the biggest fraud in Silicon Valley history, putting both hundreds of millions of dollars and thousands of patients' health at risk.

Keep reading... Show less

Insights

mail-copy

Get Goodhumans in your inbox

Most Read

More Stories