Reproduced from Maru Group for Variety Intelligence Platform; Chart: Axios Visuals
A new era of sports fandom is upon us, one in which fans increasingly come for snacks (highlights) instead of meals (live games).
By the numbers: Among U.S. sports fans ages 18–34, 58% of MLB fans, 54% of NBA fans and 48% of NFL fans say they prefer watching highlights to full games, according to a survey by Variety.
