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Provo, Utah leads a shakeup in powerhouse cities

Data: Milken Institute; Chart: Axios Visuals

San Francisco fell from #1 and was supplanted by Provo, Utah, in the Milken Institute's annual ranking of big metropolitan areas with the best regional economies.

Why it matters: As the pandemic prompts people to move from pricey superstar cities to mid-tier ones where life is cheaper and easier, traditional powerhouses are being upstaged by smaller places focused on economic vitality.


Driving the news: What a difference a (pandemic) year makes: The 2021 Milken Institute Best-Performing Cities Index, released Wednesday, shows San Francisco, San Jose, Reno, Seattle and Dallas falling out of the "top 10" places for job creation, wage growth, and innovation.

  • "Large cities in the Intermountain West and South are outperforming many areas on the coasts, mainly due to their higher levels of short-term job growth and more affordable housing," Milken said.
  • "For instance, Salt Lake City moves up 21 spots to come in at No. 4, and Huntsville, Alabama has one of the largest jumps up in the rankings."
  • "Housing affordability" and "broadband access" were added as new index criteria this year.

What they're saying: "A relatively new innovation center with significantly lower costs than Silicon Valley or Silicon Beach, Provo-Orem has attracted tech giants including Qualtrics, Vivint, and SmartCitizen, among others," per the Milken Institute, a nonprofit think tank.

The big picture: This seismic shift of people and power can be a boon to the smaller cities that prosper — attracting more companies, capital and citizens — but can also have deleterious effects on the qualities people cherish about them, like affordability and middle-class values.

  • Californians have been flocking to Idaho in such droves that they're pricing out locals, as Conor Dougherty writes in the NYT.
  • "Home prices rose 20 percent in 2020, according to Zillow, and in Boise, “Go Back to California” graffiti has been sprayed along the highways."
  • Citing a recent study by Redfin, Dougherty says that "the budget for out-of-town home buyers moving to Boise is 50 percent higher than locals’ — $738,000 versus $494,000."
  • "In Nashville, out-of-towners also have a budget that is 50 percent higher than locals. In Austin it’s 32 percent, Denver 26 percent and Phoenix 23 percent."

Details: Large metropolitan areas with the biggest gains in the Milken rankings — even though they didn't crack the top 10 — include Wichita, Kansas; Harrisburg-Carlisle, Pa.; Albuquerque, N.M.; Durham-Chapel Hill, N.C.; Madison, Wisc. and Lincoln, Neb.

  • The biggest losers in the rankings: Salinas, Calif.; Elgin, Ill.; Santa Cruz-Watsonville, Calif.; Lake County-Kenosha County, Ill.-Wisc.; and Des Moines.

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