Why it matters: To his diehard supporters, Trump isn't just a candidate. He's a lifestyle choice and a vehicle for self-expression — a way to continually flip the middle finger at big media, big business, big government ... anything big.
- It's all part of one of the big Trump triumphs — convincing his voters that an attack on him is actually an attack on them.
A hat, popular in rural convenience stores this summer, says it all: "If You Don't Like Trump Then You Probably Won't Like Me."
- At rallies, you see people wearing Trump flags like a billowing robe. And a lot of this isn't official campaign merch — people print these up themselves.
At a Trumper classic-car rally in Michigan this weekend, one red, white and blue Trump flag — in place of "Keep America Great" — said, "NO MORE B.S.," with the last word spelled out. Nearby, a man wore a flag-bedecked t-shirt proclaiming: "JESUS IS MY SAVIOR / TRUMP IS MY PRESIDENT."
- Trump regattas are everywhere, from the solid South to the fancy waters of Mystic, Conn. (Bad metaphorical optics when five Trump boats, swamped by the wake from a massive lake rally, sank near Austin over Labor Day.)
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A Trump boat parade passes Mar-a-Lago on Labor Day. Photo: Joe Raedle/Getty Images
"Axios on HBO" went to Lake of the Ozarks, Mo., to explore this phenomenon for a segment we call, "Trump on the lake."
- Axios CEO Jim VandeHei: "In your lifetime, do you ever remember a Ronald Reagan flag as big as the American flag in somebody's front yard? Do you ever remember someone spray painting 'Obama' on their boat?"
- White House editor Margaret Talev: "No, but there's never been a president whose brand was branding. ... They like the fact that he says things that you're not allowed to say — that he says things that they feel that they can't say at work or in mixed company."
Randy Kelly, a retired boat dealer who has lived at Lake of the Ozarks since moving down from Kansas City 43 years ago, told "Axios on HBO":
- "If you see someone that has on a Trump hat, there's a camaraderie: Hey, we got something in common."
The bottom line: Trump touts a "silent majority," and pundits pundit about "shy Trump voters" who may be missed by pollsters.
- But one of the stories of this election is that the Trump vote is screaming, not silent.
