Show an ad over header. AMP

I am the FIRST

Local news moves to the inbox

A slew of new companies are launching platforms for local newsletters, a shift that could help finally bring the local news industry into the digital era.

Driving the news: Substack, the email publishing platform for independent journalists, on Thursday announced a new local news platform.

  • Substack Local will launch with a $1 million initiative to help 30 independent writers build local news publications using Substack's subscription model. The writers will pocket 15% of their subscription revenue in the first year when they accept an advance payment, and 90% in the second year without any payment.
  • Facebook plans to dedicate a large part of its new newsletter publishing platform to supporting independent local journalists covering communities solo, sources tell Axios.
  • 6am city, a local newsletter company that launched in the Southeast region of the U.S., expects to be in at least 15 markets by the end of the year. Sources say the company has more than 750,000 newsletter subscribers in total with annual revenues of roughly $5 million.
  • Patch, the hyperlocal digital news company, last year launched a program called Patch Labs that lets local reporters publish their own newsletters and monetize them.
  • Axios bought the Charlotte Agenda last year as a part of a new local newsletter push. The company publishes local newsletters in five markets, including Tampa Bay, Des Moines, Charlotte, Denver and the Twin Cities. It plans to launch in NW Arkansas in the near future.

What to watch: The paid newsletter trend is a reflection of a bigger industry shift toward direct-to-consumer consumer products, often ones that are paid.

  • Most news publishers have doubled down on subscription revenues as a means of becoming less reliant on ads.
  • Reuters on Thursday announced a $34.99 monthly paywall that offers readers a deeper level of coverage and data on industry-specific news, like legal or autos.

regular 4 post ff

infinite scroll 4 pff

Why the startup world needs to ditch "unicorns" for "dragons"

When Aileen Lee originally coined the term "unicorn" in late 2013, she was describing the 39 "U.S.-based software companies started since 2003 and valued at over $1 billion by public or private market investors."

Flashback: It got redefined in early 2015 by yours truly and Erin Griffith, in a cover story for Fortune, as any privately-held startup valued at $1 billion or more. At the time, we counted 80 of them.

Keep reading... Show less

Scoop: Facebook's new moves to lower News Feed's political volume

Facebook plans to announce that it will de-emphasize political posts and current events content in the News Feed based on negative user feedback, Axios has learned. It also plans to expand tests to limit the amount of political content that people see in their News Feeds to more countries outside of the U.S.

Why it matters: The changes could reduce traffic to some news publishers, particularly companies that post a lot of political content.

Keep reading... Show less



Get Goodhumans in your inbox

Most Read

More Stories