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LinkedIn is the latest tech giant to launch a creator program

LinkedIn is building a creator management team to help grow its community of content creators on the platform, according to an announcement from the company's editor in chief.

Why it matters: The success of platforms like TikTok, OnlyFans and Substack has led to a mad dash of investments from tech companies into the creator economy. Facebook and Snapchat have launched TikTok competitors, and Twitter bought a newsletter platform.


What they're saying: "Creators are the driving engine of LinkedIn," the company's editor-in-chief Dan Roth tweeted.

  • "Creators are the ones who often get that ball rolling, creating original posts, stories, videos, articles, etc.; amplifying new people to follow; sharing news and links and explaining why they're worth our time," Roth tweeted.
  • Roth says he's hiring for a head of community to report to him. The job posting for the role says the head of community will build and run "a global team."
  • The job listing for the role, posted on LinkedIn, says: "We’re starting a community management team to support and grow our content creators, with the mission to source, nurture, uplevel and retain these important voices."

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Uganda's election: A tense wait as Bobi Wine says outlook "looks good"

Ugandans faced a stark choice at the ballot box Thursdaybetween strongman Yoweri Museveni and singer-turned-opposition icon Bobi Wine, who was just 3 years old when Museveni took power 35 years ago.

Why it matters: Wine has tapped into the discontent and aspirations of young people, particularly in cities like Kampala. Two-thirds of Ugandans have known no leader but Museveni, and many are struggling to find jobs. When Wine's campaign caravan rolls into a neighborhood, massive crowds rise up to meet it.

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In photos: Tokyo Olympics day 13 highlights

Day 13 of the Tokyo Olympic Games saw Team USA's men's basketball team beat Australia 97-78 on Thursday to advance to the gold medal game.

The big picture: Kevin Durant led the charge with 23 points to help the U.S. secure a final spot against either France or Slovenia on Saturday local time. Elsewhere, the U.S. added to its gold medals count, with shot putter Ryan Crouser and teenage canoeist Nevin Harrison both winning their events.

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