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Lego, Sesame Workshop back early-learning startup

A number of leading children's brands, including Lego and Sesame Workshop, are among the investors pouring $50 million into BEGiN, the New York startup behind the early-learning program HOMER.

Why it matters: Thus far, HOMER has focused on reading apps, but with the new funding and partnerships, the company says it will expand to a full early-learning program combining digital, physical and in-person experiences, tapping some of its investors for both content and distribution.

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