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Ford F-150 Lightning could mark a turning point for electric vehicles

Electric vehicles have finally hit the mainstream: America's most popular model, the Ford F-series pickup truck, is going electric at a decidedly mass-market price: $39,974.

Why it matters: Until now, EVs have appealed mostly to wealthy technology fans or environmentalists. But the F-150 Lightning is aimed at everyday truck owners — making it a potential turning point in the electric vehicle revolution.

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