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BuzzFeed's plan to go public is all about scale

Data: Similarweb; Chart: Michelle McGhee/Axios

BuzzFeed's announcement Thursday that it plans to go public via a special purpose acquisition company (SPAC) marked the end of a long era of uncertainty for the company, which helped pioneer the digital media industry.

  • It's targeting a $1.5 billion valuation upon combining with 890 Fifth Avenue Partners, Inc., a blank-check company.
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