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Data: Harris Poll; Chart: Danielle Alberti/Axios

Americans have fallen further out of love with Big Tech, the latest Axios/Harris 100 brand reputation poll shows.

Why it matters: Even though Americans were hyper-connected to their devices throughout the pandemic, their relationship with many of the world's biggest tech firms has continued on a downward trend, suggesting that people see their products as necessary evils.

Social media leaders Facebook and Twitter failed to improve their standing near the bottom of the list, despite their role in helping users stay connected through pandemic-era isolation.

  • The biggest loser among tech giants was Google, which faced PR headwinds in 2020 as the government sued it for monopolistic practices.
  • Amazon lost its place at the very top of the reputational roster but retained a strong positive rating.
  • Apple, which spent the last year making record profits and touting its privacy protections, was the only tech giant to substantially improve its reputation score.

Overall, companies that sell products and services to businesses and individuals — like Microsoft, Apple, Sony and HP — fared much better than ad-supported social media and information tech companies like Facebook, Google, Twitter, TikTok and Reddit.

  • Streaming tech companies like Hulu and Netflix fared better than both those groups this year, but slightly worse than previous years, as streaming fatigue sets in.

How it works: The Harris poll first identifies the 100 most visible companies and then ranks them based on what respondents think of them.

  • So "being in the top 100" alone doesn't mean a company is beloved. And brands near the bottom of the list have a lot of work to do on their reputations.

The big picture: Tech's reputation does not compare favorably to other industries in the poll. While sectors like pharmaceuticals, energy and financial services saw tremendous gains during the pandemic, tech and media suffered.

What to watch: Newcomers to the poll this year, like TikTok and Reddit, show that newer tech firms are becoming more visible to Americans.

Go deeper: Read the full results of our Axios/Harris 100 reputation poll and learn more about the methodology.

Transcripts show George Floyd told police "I can't breathe" over 20 times

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Newly released transcripts of bodycam footage from the Minneapolis Police Department show that George Floyd told officers he could not breathe more than 20 times in the moments leading up to his death.

Why it matters: Floyd's killing sparked a national wave of Black Lives Matter protests and an ongoing reckoning over systemic racism in the United States. The transcripts "offer one the most thorough and dramatic accounts" before Floyd's death, The New York Times writes.

The state of play: The transcripts were released as former officer Thomas Lane seeks to have the charges that he aided in Floyd's death thrown out in court, per the Times. He is one of four officers who have been charged.

  • The filings also include a 60-page transcript of an interview with Lane. He said he "felt maybe that something was going on" when asked if he believed that Floyd was having a medical emergency at the time.

What the transcripts say:

  • Floyd told the officers he was claustrophobic as they tried to get him into the squad car.
  • The transcripts also show Floyd saying, "Momma, I love you. Tell my kids I love them. I'm dead."
  • Former officer Derek Chauvin, who had his knee on Floyd's neck for over eight minutes, told Floyd, "Then stop talking, stop yelling, it takes a heck of a lot of oxygen to talk."

Read the transcripts via DocumentCloud.