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America's 2nd COVID-19 Easter marked by low church attendance

A new Pew Research survey found that only 27% of adults in the U.S. planned on attending an in-person Easter service this year, a 17 point drop from a group that otherwise would have reported 44% church attendance, NBC News reports.

Why it matters: Although the U.S. has ramped up its vaccination rates and many states are preparing for reopening, rituals of normal life—including religious holiday celebrations—continue to be hobbled by the pandemic.

Details: Though more churches are now conducting services than in July 2020, many still require public health restrictions, the survey founds.

  • Only 17% of churches are conducting no services, compared to 31% last July.
  • 64% of churches are open with COVID-19 restrictions, up from 55% in July.
  • Only 12% are open for normal services, up from 6% last July.

The big picture: In 2020, the number of Americans who said they belonged to a religious congregation fell a historic low of 47%, per a Gallup poll released Tuesday.

  • It is the first time that congregation membership—be it in a church, mosque, or synagogue—has dropped below the 50% mark.

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Why the startup world needs to ditch "unicorns" for "dragons"

When Aileen Lee originally coined the term "unicorn" in late 2013, she was describing the 39 "U.S.-based software companies started since 2003 and valued at over $1 billion by public or private market investors."

Flashback: It got redefined in early 2015 by yours truly and Erin Griffith, in a cover story for Fortune, as any privately-held startup valued at $1 billion or more. At the time, we counted 80 of them.

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Scoop: Facebook's new moves to lower News Feed's political volume

Facebook plans to announce that it will de-emphasize political posts and current events content in the News Feed based on negative user feedback, Axios has learned. It also plans to expand tests to limit the amount of political content that people see in their News Feeds to more countries outside of the U.S.

Why it matters: The changes could reduce traffic to some news publishers, particularly companies that post a lot of political content.

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